Ambitions

• To be a banker useful to all French people in all the different territories: build their future clientele by focusing on developing the young people market segment; assert themselves as the ‘family bank’, present at key moments in customers’ lives, and active in enhancing household purchasing power; make the support of seniors and asset transmission their recognized expertise; speed up the development of premium customers and support them in their full range of needs; give meaning to their offerings and advisory services.

• To reassert the role played by the Caisses d’Epargne as banks facilitating cooperation and territorial cohesion: local economy (ensure the coordination and success of projects developed in the regions; institutional customers (maintain our position as the leading bank for local authorities and social housing managers and remain a benchmark banker for the Social & Solidarity-based Economy; small businesses & corporate customers: grow our market share through targeted customer acquisition and the development of areas of expertise.

• To structure the Caisses d’Epargne and develop their activities in promising sectors of future development: banking & insurance (core business lines), bank specializing in green finance and health care by supporting energy transition projects and providing universal access to health care in all their regions; bank specializing in e-commerce and digital transformation providing support for the digital transformation and development of e-commerce; promote global payment solutions capable of satisfying the full range of needs.

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